There are a hell and heaven difference between the Google algorithm of early times and of now. Previously having a link in thousands of web directories was having a great fate. But now having one is not a big deal but rest assured there are still some Web Directories that you can trust & they will add SEO value.
A web directory is a classified website under appropriate categories and subcategories. After getting submitted to a directory, a site has to go through the process of review and approval by a manual editor. He checks the website for the quality, content, category selected and several other parameters. If it's selected, it's listed under the category which would be more appropriate by the editor. The web directories are done by SEO Experts (refer: https://www.seoexpertindelhi.in/) to submit different types of directories.
When a website has been listed in a directory, it becomes easier for the search engines to classify the site based on the anchor texts or phrases that have been used in the titles of the text submitted. This gives your site to get a good rank for searches targeting those terms. An increase in site ranks increases the visibility it gains, which consequently leads to an increment in the number of incoming visitors to your site.
Do Web Directories Still Work for SEO in 2020?
Once somebody tried to prove in a local SEO social media by showing a #1 result for a keyword, claiming that he had only built 2 directory links to that page and it’s now #1.
He was quite successful in his experiment by trying to attack us “white hats” that always state web directories don’t work. The problem was only with the anchor text he was ranking for had virtually 0 searches and the competition didn't exist.
In present time Web Directories do have a small impact on your rankings, just like any other site that links to you and passes Page Rank. But since they’ve been abused as an SEO technique over the years, Google penalizes people who use web directories. Most of them are probably ignored by the rise of Penguin 4.0. Apart from that, there are many more SEO ranking factors which are used for ranking purpose.
Why Do We Still Have Web Directories?
Many directories lack moderators since it costs expensive, but still probably make some small amounts of earning from advertising.
If someone gives a weird anchor text in a domain name such as “.153826 yourdomain.com” tool for multiple clients, web directories crawl and index websites by simply linking to them on pages that contain thousands of external links.
Generally, you should avoid web directory submission, but sometimes they might be fruitful, especially when it comes to local businesses and local SEO. Make sure that the online directory is relevant to your niche and has a good link profile in which you are going to submit the links.
1. Best of the Web
Since 1994 Best of the Web (BOTW) is a faithful web directory for more than 16 million people.
For blogs, they have blogs.botw.org, whereas for local businesses they have local.botw.org.
It features more than 143,000 blogs that are actively updated by all their site admins.
Plugin your RSS feed along with Blogarama auto-updates your listing with your latest posts.
Blogarama receives over 230,000 visitors monthly. Blogarama includes Blogging, Business, Design, Education, Fashion, etc.
If you want audiences to find your business, you need to be touched with Yelp and you need to be getting positive feedback.
Yelp includes food services like restaurants, bars, coffee, and tea, etc.
4. Yellow Pages
After claiming a free website, a company can pester you to get in touch with its business advertising trap.
Beyond a business listing Yellow Pages stays valiant by offering coupons, providing listings for a huge variety of industries, and spontaneously posting blog content to drive internal link equity back toward their directory pages.
When people go to YP.com, they look for contact info. 60 million people visit YP.com per month, 91% of whom contact the business within 24 hours.
Yellow pages include 3D or 4D theatres, Abacus classes, Accommodation, Adhesive, etc.
It is an online community for searching and discussing business people, companies, news, and many more.
Spoke includes Antivirus Tech Support, Cloud Quickbooks Tech Support, Financial/Modelling course online, etc.
The Bottom Line on Web Directories in 2020
Do you increase the probability of your website getting seen by more customers?
Will a listing on this site deepen consumer faith in your business?
If your answer is yes to either of those questions, web directories can have value for your business.
If you want to know more about Directories or SEO Off page activities then you can consult to Sandeep Mehta. He is Delhi SEO Expert having a good experience.