The State of Nofollow, UGC, & Sponsored Link Attributes in 2021 In 2005 Google launched the "nofollow" attribute. It created the simplest way for the search engine to combat comment spam. This rule was in serving mode until a brand new rule came in by Google. In 2019 Google has rewritten the rules on how the nofollow attribute, UGC, & Sponsored Link Attributes should be used. Within the same year, Google declares the importance to form a change within the evolution of link attribution. Therefore, now there are three various attributes applied to the HTML of a link Nofollow, Sponsored and UGC. For an individual who is unknown about these rules, an SEO professional would be best. These days maintaining SEO is very much important, so Freelance SEO expert if you want to make your website effective and competitive. Let's discuss the three attributes intimately.
What is the Nofollow Attribute?
The nofollow attribute indicates search engines neglect a link. As a result, the target URL doesn’t get a hike in search engine rankings, as nofollow links don’t give PageRank. Simply, it is a method of informing Google that you just want to link it because that is what your readers have an interest in. But you do not want Google to think that you simply trust that website. This is often the simplest way of stopping bad websites from building up any domain authority through websites linking to them. By adding a “nofollow” attribute, Google chooses not to follow this link, so that you can withhold that valuable SEO point.
However, an SEO expert who possesses the requisite knowledge will do this work efficiently. So, if you are going to a startup or want to bring valuable referral traffic to your website, just Hire an SEO expert for this purpose.
A nofollow link features a nofollow HTML tag, which is
<a href = "https://vikasha.com/digital-marketing-agency-toronto/" rel = "nofollow"> TEXT </a>
What is the UGC Attribute?
UGC is User Generated Content. It links to content like blog post and forum comments. Because it's hard to manage numerous comments, a UGC appends all outbound links from comment sections and forum comments. It is a good safeguard for webmasters who don't need Google to think about all links as trusted ones. This tag effectively safeguards them against poor quality outbound links that have been on their website as the way to control Page Rank. The catch on these new tags, however, is that they are optional. Google has explained that you simply do not have to use these tags. But doing so will be often useful for webmasters who need additional options for managing their websites.
A UGC link features a UGC HTML tag, which is
<a href = "https://vikasha.com/seo-company-toronto/" rel = "UGC"> TEXT </a>
What is the Sponsored Attribute?
Sponsored tags are linked that are paid by some other person. Sponsored links are quite common in link building. Many companies buy these contents that are written on their website or attach their link to the existing content. These tags are mainly for a corporative advertisement, which results in bringing traffic to the website. Within the publishing world, sponsored links, or content sponsored by an outdoor company, would be acknowledged as "editorial" content. They will now use the "sponsored" tag to point that a payment has been made between a corporation and therefore the publisher.
A sponsored link features a sponsored HTML tag, which is
<a href = "https://vikasha.com/" rel = "sponsored"> TEXT </a>
Summing up, usage of nofollow attributes is common now whereas UGC and sponsored attributes will possibly require diverse ways to adopt them before we see them become common. You can also consult to SEO Expert (https://vikasha.com/seo-company-toronto/) regarding the no follow and do follow backlinks.